Where Should I be Spending My Time: Sales or Marketing the business?

I was asked this exact question yesterday…

My answer was; depends on the stage of your business and your specific goals. If your business is still in the early stages, focusing more on sales might be crucial to bring in revenue and establish a customer base. 

As your business grows, investing time in marketing becomes essential to build brand awareness, attract new customers, and maintain a steady pipeline for sales. 

Ultimately, finding the right balance between sales and marketing is key to long-term success. It’s like tending to both roots and branches of a tree – nurturing existing relationships while also reaching out to new prospects to ensure sustained growth.

Simply drop me a message if you’re intrigued to know more in how to activate your Marketing or Sales Success in 2024.